Marketing & CRM

Manage New Leads

Enter or import all new business leads from trade shows, web enquiries, marketing campaigns and field sales activity into Caliq for follow-up by the relevant sales people.

Profile your new leads, identify potential new customers, track progress via visit reports and activities right through to first order.

Include new leads in your marketing campaigns, catalogue mailings, newsletters and blogs.

Identify business won from new leads from each sales channel – see how much new business each trade show brings to your business.

Manage New Leads

Generate Marketing Leads

Query and action customer buying patterns and trends with powerful marketing and data mining tools.

Segment and profile your customer base and product range to target sales and marketing activity.

Flexible and comprehensive filters support slicing and dicing your customer and product data for focused campaigns.

Generate intelligence based marketing campaigns and use this data to generate mail-shots, Customer Buying Pattern emails and repeat order forms and to feed suggested sales activities to the field sales team.

Generate Marketing Leads

Total Visibility for Customer Service Team

With Caliq handing everything from your marketing, customer service issues (returns and complaints), visit reports, customer activity records and of course your sales orders, enquiries and quotations, all users can see and access every element of customer contact when your customer calls – providing your team with the tools to provide exceptional service to your customers at the touch of a button.

Total Visibility for Customer Service Team