Gift Publisher signs up with CaliqJuly, 2018
It gives us at Caliq great pleasure to announce that gift publisher, The Gifted Stationery Company has joined the ever-growing customer base in our market sector. Particularly significant is that this contract is with one of a number of potential clients that we first met at the Spring Fair this year.
Based in the city of Bath and boasting many years of publishing experience, the Company is growing fast providing a wide range of gift stationery, calendars and diaries. They have customers all around the world, including household names, and maintain the high quality of their offering by designing in house and using a close network of preferred printers.
As ever, Caliq’s consultative approach started with an initial chat and an outline demonstration of the system. This was followed by a full assessment of the requirements of the business, resulting in Caliq submitting a detailed, fully costed proposal.
We are delighted that this proposal was accepted and are looking forward to working the company for many years, supporting their continued success and growth.
MD Nigel Parr had this to say about the process.
“Following a strategic review of the business we quickly realised we couldn’t achieve the growth we were targeting with the manual practices the business had grown up with. Once we discovered the weaknesses in our practices the hunt was on for a solution.
This was a daunting problem to approach as with no ‘in house’ IT resource to call upon, we knew we would be ‘walking in the dark’.
Recommendation is the best form of advertising, so we started asking around and we kept hearing positive comments about Caliq.
We scheduled our initial presentation with Tony & Russell at the Spring Fair 18. Very quickly we realised how little business intelligence we had and wondered how we’d got the business to this stage with no joined-up system!
Caliq was our first presentation, but we wanted to know what else was on the market. We looked at a further six systems that were supposed to be a ‘perfect fit’, but all were naturally measured against Caliq. All fell short from a comfort factor of both what the systems felt like, but equally importantly how the human element behind the software understood our business.
Following a number of on-site meetings we are now aiming for a ‘Go Live Date’ in the Autumn, and quite frankly we can’t wait get working with the system!
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