See Caliq & Toucan at the Spring Fair!

January, 2020

NEC Birmingham 2nd-6th February

2020 Sees the third year of Caliq having a stand at the Spring Fair, following great success achieved at previous shows. We will be there supporting the numerous Caliq clients exhibiting at the show, as well as those using our Toucan Mobile Sales Solution for iPads and iPhones. We’re delighted to be there, right in the heart of the largest UK Showcase of the sector that is our speciality.

We’ll be demonstrating the Caliq ERP Software and Toucan on the stand.

Hall 5, K80/L81


If you’d like us to visit your stand, or would just like more information, please do get in touch.

Call Russell Kirby on 0845 123 5433, e-mail or

We hope to see you there








McGowan & Rutherford Limited choose Caliq to manage future growth

October, 2019


McGowan & Rutherford was founded in the antiques trade over 28 years ago, and the company focuses on supplying independent and online retailers. Their product range consists of high quality lighting, furniture and mirrors, all of contemporary and classic styles, influenced by European as well as vintage and retro design.

The company operates from their recently acquired premises in Cambridgeshire where they have over 57,000 sq ft of warehousing space, into which new and re-stocking products arrive every day.

To manage operations within the new premises, help efficiency and to support the anticipated growth of the business whilst keeping costs to a minimum, the company is now implementing the Caliq Software ERP system.


Director Will Brett had this to say about why McGowan & Rutherford selected Caliq :

After completing our warehouse and office move in March of 2019, the increase in efficiency in warehouse operations was quickly apparent. Having battled with a rudimentary system for a number of years, the decision to improve this had become a very easy one.

Being aware of Caliq’s system, a demonstration made it clear they offered the functionality we needed and on top of that, extra features and components to streamline our day to day processes.

Caliq have extensive knowledge of our industry, which is so refreshing compared to other systems we’d looked at where we knew we’d have to compromise with limitations in functionality.

Getting to know the Caliq team, as well as seeing their outstanding reputation with established businesses in our industry, gave us the confidence to move forward with them, and feel assured that the system is suitable for us now and as our business grows in the future.


Click on logo to visit the McGowan Rutherford Website 


Caliq enters the Jewellery Sector with Sea Gems of Cornwall

February, 2019

We at Caliq are delighted that the latest company implementing our ERP System are in the jewellery and designer gift market, proving the breadth of sectors to which Caliq brings enormous benefits.

Sea Gems is a well-established family company with over 30 years’ experience in creating original, stylish jewellery and design-led gifts, based in the ancient town of Marazion in Cornwall.

Passionate about design, all their ranges are conceived and developed in Cornwall, drawing inspiration from the stunning, natural surroundings and Celtic heritage the county is famous for.

Despite being a loyal customer to their previous ERP supplier for 15 years, the lack of improvements in the software made Sea Gems realise it was time for change.

Marcus Price, MD of Sea Gems, explained some of the shortcomings of that system and why they recognised that Caliq was the best choice for them to upgrade to.

“The stock control and reporting elements of the old system were too generalised and didn’t suit the way we work. Although our products are not bespoke, we have a number of variants like different chains, boxes, stone colours etc. Caliq copes with all of this.

We looked at other systems and whereas there are stock systems out there that deal with these issues, they tend to be old and clunky and also don’t handle the wholesale distribution elements and have the whole accounting function built in as well. Having all these in one system is fantastic. Caliq’s ability to integrate with websites and other systems is also a major plus for us”

Marcus also describes the selection process and why Caliq won the contract.

“Never being ‘pushy’, Caliq applied a lot of time (and patience!) to assess our requirements. They spoke to all members of our team to understand their needs and provided advice too. They were also happy to adapt the software to ensure a good fit to certain processes that we have grown up with over the years.

We could see that Caliq would be easy to use with no huge learning curve. All of this combined built a tremendous trust and confidence in the support Caliq would provide through the implementation and afterwards, so it became clear this was the right system and company to deal with”

Of course, Caliq are delighted with Sea Gems’ choice and we look forward to working with them well into the future.

Click logo to visit the Sea Gems website

Toucan “Leagues ahead of other systems”

February, 2019

Not our words, but a really rewarding summary from a user of another iPad based Mobile Sales System, having had a full demonstration of Toucan on our stand.

Many more demonstrations drew equally pleasing reactions, attesting to the huge investment in the development of Toucan’s rich, easy to use functionality. We are delighted with the response, especially as we undertook this development following demands from our clients to launch our own mobile sales presentation, order taking and CRM app.

Rapid order taking is provided as a given, essential for trade shows and customer visits, but Toucan offers much more.  Tailored presentations, the ability to work on many tasks and enquiries simultaneously, full diary system, call and visit reporting and follow-up triggers provide the busy field sales professional with a tool to manage their valuable time. For directors and colleagues, there is a total view on what is happening and where everyone is.

It doesn’t stop there.  Toucan is equally at home being run on an iPhone and walking around the showroom or stand with a scanner, fast order taking is a stand-out facility.

The full CRM / Interactions capabilities within Toucan provide for an efficient well-coordinated sales effort throughout both external and internal sales teams. Informative management reporting also gives valuable insight into the benefits and increased sales that Toucan is designed to provide.

We are all very excited about Toucan and have taken orders for implementation from some of those that have seen it. 

Missed us at the show? 

We would be pleased to visit and show you how Toucan can benefit your sales and customer service experience.

Caliq ERP continued to impress

Let’s not forget Toucan’s big brother, Caliq, the back-office element of our business software solutions. Spring Fair also generated a number of very good leads for our ERP System. Demonstrations of Caliq to those visiting the stand proved yet again its close fit to the home, gift, houseware and interiors market, as well as wholesale distribution in other sectors too.


If you’d like to see and appreciate the many benefits Caliq and Toucan can bring to your business, please do get in touch.

If you’d like to see and appreciate the many benefits Caliq and Toucan can bring to your business, please do get in touch.



Click logo to visit the Toucan Website

Steve Celebrates 30th Anniversary with Caliq Team

February, 2019

We are immensely proud to announce that Steve Evans is the fourth member of the Caliq team to have reached the amazing milestone of 30 years with the team.

Having joined Caliq, under what was in those days called a ‘YTS scheme’, little did he realise that a life sentence without remission lay ahead.  Since starting, Steve has hardly had a day off sick nor failed to come to work with a smile on his face and a spring in his step. He is never phased by anything.  His accomplishments as a software developer have helped us build the strong and reliable applications that are in use by hundreds of users every day across our nationwide client base.

Always quick with new ideas, Steve has led many complex developments over the years. He works with our development platform partners in California to ensure that we can deliver the latest in technology to our clients.  Although this means frequent trips to developer conferences in Las Vegas, Philadelphia, Los Angeles et al, he puts on a brave face and suffers on behalf of the team!

It is a credit to Steve and the rest of the Caliq ‘family’ that we have managed to put up with each other for so long.  So, so long. He is our ray of sunshine and a constant reminder that a positive attitude turns problems into opportunities to make a difference.

When released on regular parole, Steve and partner Pippa do their best to keep the Barbados economy going, but he never turns off the Apple Watch and has been known to email clients from the beach. What a star.

Well done Steve!

Toucan Showing at Spring Fair!

February, 2019

Caliq’s Toucan mobile sales and CRM App for iPads and iPhones is now here and will be showing at the Spring Fair at the NEC 3rd-7th February.

Delivering an array of advanced functionality not seen in other similar Apps, Toucan provides for rapid product presentation and order entry, with users being able to progress to using the full CRM functionality for recording customer interactions, appointments etc for themselves or others in the sales team.

Toucan will integrate seamlessly with back office systems, meaning up to date information for the sales team and orders taken by them being rapidly handed back to be imported, picked packed and despatched.

Management reporting and analysis of the sales team’s activity is detailed with reports showing performance within different roles and channels (e.g. Rep, Agent, on the road, at exhibition etc).

Interested? Please visit the Caliq stand at the Spring Fair. Hall 6, Stand Q51.

We’re sure you’ll be impressed.

Click logo to visit the Toucan Website

Great reaction to Caliq’s Toucan Mobile Sales and CRM App

September, 2018

The Autumn Fair at the NEC saw Caliq previewing our Toucan mobile sales and CRM App for iPads and iPhones. The reception it got was superb, which is what we hoped for due to the amazing functionality, flexibility and configuration options that underpin the App.

In addition to the product presentation and ordering capabilities of other systems, the App boasts extensive CRM functionality including recording all interactions with clients (visit, phone, e-mail, follow ups), with managers and head office being updated. Appointments and other customer interactions can also be set by managers for reps or agents to carry out! Also included is full use of mapping and filtering that allows the user to locate and save groups of customers that fit certain criteria (e.g. location and purchase history). In addition, saving product searches using similar filters can save sales people considerable time, over and above the benefits offered by similar sales systems.

A major feature of Toucan is the ‘access all areas’ approach to navigating the many elements of the system. This challenges the normal ‘linear’ approach to sales Apps, where a set sequence must be followed. Toucan allows the user to switch swiftly and seamlessly between all functions. Checking customer credit or order history, viewing product sales performance or creating a future appointment whilst the middle of an open order are examples of this.

An aspect of Toucan that we believe to be unprecedented, is what is known as ‘peer to peer’ working. This makes use of relatively recent Apple technology and it enables multiple devices talking to each other automatically, with no need for user intervention. An example of the power of this, is that units taking orders at shows are updated in real time, meaning that all units can see stock availability based on what has been ordered by colleagues on the stand. It also enables users to help each other on different, separate units.

The Toucan App impressed all those that saw where it has reached so far. It is still under development and there are a whole lot more amazing features coming along including rep dashboards, KPI reporting, show performance analysis, to name but a few.

These are a few of the comments we received from people that viewed the App at the show:

“It’s just fantastic, I can’t wait for it to be released”

“The access all areas functionality is way beyond what I use now and makes it so flexible. It will definitely save even more time.”

“I want Toucan in our company and won’t look at anything else. Please keep us up to date on developments!”

“The CRM side will be a real bonus for our sales team and managers. The other features are just amazing. Keep me posted”.

And the most succinct comment? “It’s just so cool!”


Visit our ‘Contact Us’ page or click on the image below to register to receive information about Toucan and we’ll keep you posted. We’re certain you’ll be impressed too!





New Commercial Manager Appointed to Manage Continued Growth

July, 2018

Max Reynolds joins the team this month as Commercial Manager, based in our Cambridgeshire head office. 

Max will be taking over the management of all financial and contractual processes and helping with the strategic planning of the business and day-to-day operations.  He will also be involved with client account management. 

His background, initially in marketing with a garden products group, has, for the last ten years been in contract management for the NHS. Max’s most recent role was Assistant Director of Contracts, managing the Bart’s Health contract and activity planning for Commissioners across East London.

Gift Publisher signs up with Caliq

July, 2018

It gives us at Caliq great pleasure to announce that gift publisher, The Gifted Stationery Company has joined the ever-growing customer base in our market sector. Particularly significant is that this contract is with one of a number of potential clients that we first met at the Spring Fair this year.

Based in the city of Bath and boasting many years of publishing experience, the Company is growing fast providing a wide range of gift stationery, calendars and diaries. They have customers all around the world, including household names, and maintain the high quality of their offering by designing in house and using a close network of preferred printers.

As ever, Caliq’s consultative approach started with an initial chat and an outline demonstration of the system. This was followed by a full assessment of the requirements of the business, resulting in Caliq submitting a detailed, fully costed proposal.

We are delighted that this proposal was accepted and are looking forward to working the company for many years, supporting their continued success and growth.

MD Nigel Parr had this to say about the process.

“Following a strategic review of the business we quickly realised we couldn’t achieve the growth we were targeting with the manual practices the business had grown up with. Once we discovered the weaknesses in our practices the hunt was on for a solution.

This was a daunting problem to approach as with no ‘in house’ IT resource to call upon, we knew we would be ‘walking in the dark’.

Recommendation is the best form of advertising, so we started asking around and we kept hearing positive comments about Caliq.

We scheduled our initial presentation with Tony & Russell at the Spring Fair 18. Very quickly we realised how little business intelligence we had and wondered how we’d got the business to this stage with no joined-up system!

Caliq was our first presentation, but we wanted to know what else was on the market. We looked at a further six systems that were supposed to be a ‘perfect fit’, but all were naturally measured against Caliq. All fell short from a comfort factor of both what the systems felt like, but equally importantly how the human element behind the software understood our business.

Following a number of on-site meetings we are now aiming for a ‘Go Live Date’ in the Autumn, and quite frankly we can’t wait get working with the system!


Click on the logo to visit the company website.

Caliq team growing again – Welcome to Adam!

March, 2018

With growing demand for Caliq solutions and a lot of new business coming out of Spring Fair, we are pleased to announce that have appointed Adam Prettyjohns as a Project Consultant. 

Based at our Cambridgeshire head-office, Adam will be involved with new client implementations and existing client projects as well as account management.  Adam worked as Systems & Projects Manager at a company importing and distributing food packaging products to major retailers across the UK and Europe and during that time implemented Sage 200, ZOHO CRM, Qlikview reporting and other operational systems around the business. With a strong customer service background he brings a lot of relevant experience to the Caliq team.   

For the last couple of years he has established and run a successful giftware company adding very pertinent knowledge of our sector to his IT and systems background and therefore hits the ground running in our sector.